WHAT WE DO:
The Bader Bunch and Coldwell Banker Residential Brokerage is
dedicated to marketing your home to the ever-increasing number of potential
buyers on the web.
$45 million has been spent on Internet initiatives that include
relationships with sites such as
NewYorkTimes.com, as well
as excellent placement in major search engine results.
We can connect potential homebuyers
with sellers through our LeadRouter
technology, delivering a phone call and an e-mail on all inquiries regarding
your property within 15 seconds. No one, except you, has more interest in
marketing your home than we do. Responding quickly to inquiries is a very
important to our success.
Coldwell Banker Web Partners
I. NRT TECHNOLOGY
An effective Internet marketing strategy requires much more than just
placing your home on several Websites. With Coldwell Banker and The Bader Bunch,
our eMarketing Advantage technology is designed to provide our sellers with
exceptionally powerful tools for exposing their home to the Internet and
maximizing the generation and follow-up of buyer leads on their property.
Let’s take a look at how we plug into the technology that puts your home on
II. LOOK WHO’S MOVING ONLINE - YOUR BUYER
Your ideal homebuyer is already out there searching online. We know how to find
them and drive them to your listings – through a comprehensive Internet
80% of today’s homebuyers use the Internet at some time in their new home
search. That means 31% more homebuyers use the Internet than traditional
In anticipation of this continuing shift toward the Internet, Coldwell Banker
Residential Real Estate and The Bader Bunch have developed its most
comprehensive online marketing program to date in order to expose your home to
the online homebuyer. Putting your home on the most popular and highly used real
estate Websites available will substantially improve our chances of connecting
with the right buyer.
The following pages describe our commitment and approach to generating the
greatest possible demand for your home using the Internet and how our leading
edge technology will ensure that all buyer inquiries about your home receive a
fast, professional response.
III. OWNING THE
INTERNET’S BEST REAL ESTATE
Today, through our powerful alliances and a careful investment of $45 million,
our listings are prominent on all of the most popular real estate Websites,
which translates directly into more leads for your listings.
And there’s more…
Our complete Internet marketing that includes strategies such as:
Increased exposure by placing your
property on real estate Websites such as
NYTimes.com, as well as the
real estate channels of major Web portals like
Multiple photos (at least 6) and detailed
property descriptions on all Websites to attract greater buyer interest.
Purchasing 56,000 key real estate search
terms on major search engines like
Immediate response to Internet buyer
inquiries on your home using our state-of-art LeadRouter
IV. LOCATION, LOCATION, LOCATION – SEARCH ENGINE RESULTS
Just like in the real world, location is
everything on the Internet. Our investment in the most valuable online real
estate ensures that buyers will find what they want – with The Bader Bunch
and Coldwell Banker.
We know about homebuyers’ increased use
of search engines when looking for a new home.
We are spending $4 million annually to
purchase 56,000 search engine keyword terms that places
at the top of the search engine results.
52% of U.S. consumers find the Websites they use to make a purchase by visiting
search engines. We aim to be highly visible in those search engine results,
driving buyers to our Websites and your listings.
First, let’s look at our search engine advantage.
52% of U.S. consumers find the Websites they use to make a purchase by visiting
With that in mind, we are investing $4 million annually in search engine
advertising to purchase 56,000 search terms on prominent sites such as Yahoo
This way, when a buyer begins searching for homes in your area using virtually
any of the major search engines, our
Website will have prime positioning on each search results page.
This allows us to drive interested buyers to our
Website to view your home.
V. LOCATION, LOCATION, LOCATION – CALIFORNIAMOVES.COM
Our search engine advantage is only the first part of our plan to secure a
prominent online presence. By showcasing your listing on top real estate
Websites, such as REALTOR.com,
as well as our own company branded sites, we make sure your property receives
Coldwell Banker California’s Website features ALL properties for sale from 20
Multiple Listing Services covering all the major California markets.
After first putting your home in our local Multiple Listing Service (MLS), we
will place your home on our highly advertised Website,
With 8.5 million visitors last year,
the area’s premier real estate Website with over 294,509 MLS listed properties
throughout all of California.
The site features buyer conveniences such as:
At least 6 color photos
for every listing.
buyer e-mail notification when a property
matching their criteria becomes available.
phone and e-mail to quickly and easily connect with us for a showing or
additional information about your home. They can get a return call within
Placing your home on
CaliforniaMoves.com is the first important step towards getting your
home sold as quickly and conveniently as possible. Let’s look at our next
VI. LOCATION, LOCATION, LOCATION -
More than 2.million visitors log on to
month. As a branded Website, buyers looking to work specifically with Coldwell
Banker can easily find the site and a home.
Our highly promoted
ColdwellBanker.com Website features all Coldwell Banker listings
This award-winning site attracts more than 2.million potential buyers a month,
averaging a visit time of 19 minutes per session. After locating your home on
buyers can then link directly to our
Website to take advantage of our enhanced listing information and instant
VII. LOCATION, LOCATION, LOCATION –
Homebuyers spend 75% of the time they search online for a home at
REALTOR.COM. We want to draw
them to our listings, our Websites and our agents.
The next real estate Website is the #1 real estate Website worldwide,
We know that homebuyers spend 75% of the time they search online for a home at
REALTOR.COM.. That is why we
have an unprecedented alliance with
REALTOR.COM. to enhance your home’s positioning and presence on their
We’ve created an invaluable resource that provides maximum exposure for your
And by placing your property on
REALTOR.COM., it will also be seen on the real estate channels of major Web
portals like AOL, MSN, EarthLink, The Wall Street Journal Online and more.
More on the benefits of this strategic alliance follow shortly, but first let’s
talk about a couple of other Websites and the important role photos play in the
marketing of your property.
VIII. LOCATION, LOCATION, LOCATION – GOGGLE BASE.COM
Coldwell Banker’s partnership with Google gives you an appreciable marketing
edge. Because Google links directly to
can ensure the consumers have access to full property detail, selling features
and multiple photos.
With a staggering 61% of searches are performed worldwide on Google, more than
all other search engines combined.
Coldwell Banker’s partnership with Google will enhance the quality and breath of
internet advertising for your property. Making your home easier to find online.
Consumers will be directed from Google Base to
where our rapid response system, LeadRouter, will allow you to immediately
contact prospective buyers.
IX. LOCATION, LOCATION, LOCATION –
Our partnership with Trulia provides tremendous exposure for your clients’ home.
Trulia.com links directly to
providing the ability to show the full property detail and all photos.
Trulia.com is one of the fastest
growing sites in the real estate category and the 2006 winner of Business Week’s
Best of the Web, Real Estate award.
Trulia has more that 2 million visitors each month increasing visibility of your
property to prospective buyers.
Consumers will be directed from
CaliforniaMoves.com., where our rapid response system, LeadRouter,
will allow us to immediately contact prospective buyers.
X. LOCATION, LOCATION, LOCATION –
When we & Coldwell Banker schedule an open house, we make sure it gets maximum
exposure on Websites catering to buyers across the country.
When we schedule an open house at Coldwell Banker, we immediately place the
information on our
CaliforniaMoves.com. Website, which then automatically feeds the information
to our exclusive OpenHouse.com
Website in addition to
ColdwellBanker.com, Realtor.com and the
This easily found Website allows prospective buyers to search for and print a
list of open houses being held in their specific area or any area in the United
States in the near future.
OpenHouse.com will even e-mail the date and time of your open house to all
registered homebuyers interested in purchasing a home like yours in our area.
XI. LOCATION, LOCATION, LOCATION –
Your next buyer may not necessarily reside in
state or even in the same country.
The Internet has made it easier than
ever to market to a targeted and geographically diverse clientele. Our
partnerships with respected and world renowned publications give us even
more opportunity to reach an upscale international audience.
To help attract homebuyers across the nation and around the globe, we have
partnered with NYTimes.com and
IHT.com, the Websites of nationally and internationally renowned
publications the New York Times
and the International Herald Tribune.
Homes priced over $400,000 will be shown in the Real Estate section of
NYTimes.com. With more than 36
million page views, this section is among the most popular and engaging areas of
the #1 newspaper Website in the world. Its 4 million unique visitors per year
are constantly looking for primary and secondary residences in key markets.
All Previews priced homes will be shown in the Great Homes section of
NYTimes.com, which many
consider the definitive online source for luxury real estate.
Homes priced over one million dollars will be shown (on a specially selected
basis) in the Properties section of
IHT.com, further expanding the consumer appeal and international reach of
this program to include the online readership of the International Herald
Tribune. With 2.8 million unique visitors per month,
IHT.com is the Website of choice for an upscale international audience.
Together, these sites attract millions of potential homebuyers each year --
another reason to have confidence in our ability to market your home to a
geographically diverse audience.
XII. PHOTOS THAT SHOW WELL. HOMES THAT MOVE:
Photo Marketing Program
Homes with six photos are viewed 299% more often than homes without multiple
photos. This is such a simple and effective step that no agent can afford to
Research shows homes featuring six photos are viewed 299% more often than homes
without multiple photos. In fact, many consumers will not even look at homes
with only one or no photos.
That is why we feature a minimum of 6 color photos on all properties we list on
We will discuss with you which features of your home appeal most to buyers when
searching for their new home.
We will use the multiple images we take to showcase your home on all our
Websites and further enhance your listing on
XIII. SHOWCASE ENHANCED LISTINGS
Multiple photos, detailed property descriptions and sales associate contact
information help homes stand out and attract more buyers.
A moment ago, we discussed our aggressive strategic alliance with
REALTOR.COM. The first of the
enhanced features we mentioned is called Showcase Enhanced Listings.
To satisfy this consumer preference, all of our
REALTOR.COM listings are
Showcase Enhanced Listings that include 6 color photos, a detailed written
property description, and our direct contact information so buyers can reach us
quickly and easily.
Fewer than 10% of listings on
REALTOR.COM are Showcase Enhanced, so you can see how we can help make your
home stand out from the rest.
XIV. FEATURED HOMES
properties are viewed 20 times more often than other listings and receive
more inquiries from buyers.
NOTE: Not every listing will receive Featured
Home exposure. Featured Homes are chosen based upon available zip codes we
are able to purchase and the number of spots an individual office has been
Coldwell Banker has purchased 1,371 Featured Home slots in California on
REALTOR.COM. When homebuyers search for homes in your community, Coldwell Banker
property listings are frequently featured at the top of the page with a color
photograph and pricing details.
This listing exposure benefits our sellers collectively as buyers inquire
further into properties like yours in the specific area and click through back
XV. LEADROUTER: CONNECTING WITH HOMEBUYERS
Notification of online buyer inquires are sent to the listing agent within
seconds by cell phone, allowing a prompt and knowledgeable response. Few
companies can offer this kind of customer service.
After generating the greatest exposure for your property, we follow it up
with the most knowledgeable and responsive customer service in the business.
While a response to online customer inquiries today can often takes days, with
Coldwell Banker and The Bader Bunch we are able to respond within
Thanks to our state-of-the-art LeadRouter software, a buyer’s online
request for us to contact them about your home is immediately routed to our cell
phone allowing us to respond instantly.
Our personal commitment to you is to make sure all Internet inquiries are
responded to quickly and efficiently. That’s customer service unequaled in our
We are sure you can see the benefit of our progressive and aggressive Internet
Coldwell Banker and The Bader Bunch have invested more than $45 million dollars
into the technology and the resources you’ve just seen to ensure that your
listing will be seen by more buyers, that it will include the information they
want, and that we will be able to respond instantly to their inquiries.
With The Bader Bunch and Coldwell Banker Residential Real Estate, you come
out on top.
XVII. OVERVIEW OF OUR
What we know:
80% of home shoppers use the Internet as part
of their home search.
It is important to have a strong
presence on the Internet to meet this ever-growing demand. Exposure on
multiple Websites is important.
Multiple pictures mean your home will be seen
299% more times than listings without photos
Prompt and professional response to online
inquiries can be a critical part of effectively marketing homes through the
The only nationally coordinated advertising campaign pointing millions
of Internet Users to The Bader Bunch's Home Page.